When I arrived at Abercrombie & Fitch, the brand was transitioning out of its recent, uninclusive brand positioning, and we were exploring the new direction of the brand by delving into its rich 125 year heritage. This was a fun season to explore our history and highlight the quality and care that goes into the clothing.

Art Direction:
Michael Marucco

Design:
Jessica Lipps, Brittney Sidoti, Amanda Macedo, Krista Quick